News From The Fine Waters Newsletter
Written By: Fine Waters

Fine Waters

 Bottled Water Company in U.S. Eyes Mexico as Market Mountain Valley Spring Water appears poised to enter the Mexican market in 2007. While the premium bottled water won't find its way into every store in Mexico, the company plans to target a growing resort market and high-end retailers, said Jim Karrh, chief marketing officer for Mountain Valley Spring Co. 

 
The FineWaters Balance
    Certainly the difference in bottled waters is subtle. Some might even argue indistinguishable. But we believe that there are discreet differences in bottled water - and that these differences can enhance the experience in drinking them.   
 
The Flavor of Bottled Water
    When tasting water the most important factor in its overall integrated sensation we call flavor is the mouthfeel generated by the size, amount and distribution of the bubbles or the absence of it.   
 
Matching Bottled Water With Food
    The FineWaters Balance categorizes the "mouthfeel" of water based on the level of carbonization in five steps from Still to Effervescent, Light, Classic and Bold. This categorization is the basis of matching water with food in a fine dining experience.    
 
Temperature
    There is nothing wrong with drinking water at almost any temperature but you should start paying attention and a little experimentation will reveal a lot of epicurean delight in the consumption of water.   

 
The overall amount of water on our planet has remained the same for two billion years.

In a 100-year period, a water molecule spends 98 years in the ocean, 20 months as ice, about 2 weeks in lakes and rivers, and less than a week in the atmosphere.

Over 90% of the world's supply of fresh water is located in Antarctica.

A small drip from a faucet can waste as much as 75 litres of water a day

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